About this course
Overview
When people search on Google, businesses that rank get the customers. SEO is the craft of earning those rankings. This course covers keyword research, on-page and technical SEO, content strategy and link building — plus the analytics to prove your work. It's a skill in constant demand from local businesses and global clients alike.
Outcomes
What you'll learn
- Understand how search engines rank pages
- Research the keywords customers actually use
- Optimise pages on-site for search
- Fix technical SEO issues that hold sites back
- Plan content that ranks and earns links
- Measure rankings, traffic and results
Curriculum
Course modules
- How search works
- Keyword research
- On-page SEO
- Technical SEO
- Content strategy
- Off-page SEO & link building
- Local SEO
- Analytics & reporting
Toolkit
Tools & software
Google Search ConsoleGoogle Analytics 4Ahrefs / SEMrushScreaming Frog
Where it leads
Career paths
SEO specialistContent strategistSEO freelancer