About this course
Overview
Performance marketing is about spending advertising money and getting a measurable return. This course covers the two engines of paid media — Meta and Google Ads — plus the tracking and analytics that prove results. You'll learn to plan budgets, launch campaigns, read data, and scale what works.
Outcomes
What you'll learn
- Plan paid-media campaigns around clear goals
- Run Google Search, Display & YouTube ads
- Run and scale Meta advertising campaigns
- Set up conversion tracking and analytics
- Manage budgets, bids and return on ad spend
- Build reports that show impact clearly
Curriculum
Course modules
- Paid-media fundamentals
- Google Search Ads
- Display & YouTube advertising
- Meta advertising at scale
- Conversion tracking & analytics
- Budgeting, bidding & ROAS
- Scaling & reporting
Toolkit
Tools & software
Google AdsGoogle Analytics 4Meta Ads ManagerGoogle Tag ManagerLooker Studio
Where it leads
Career paths
Performance marketerPPC / paid-media specialistMedia buyer