About this course
Overview
Meta's platforms — Facebook and Instagram — are where Pakistani businesses find customers. This course takes you from the basics of digital marketing to running paid campaigns in Meta Ads Manager. You'll learn to plan content, build audiences, and measure what works, so you can market for your own venture or for clients.
Outcomes
What you'll learn
- Build a simple, effective social media strategy
- Create scroll-stopping content for Facebook & Instagram
- Set up and manage the Meta Business Suite
- Run and optimise campaigns in Meta Ads Manager
- Target the right audiences and install the Meta Pixel
- Read the numbers and improve results over time
Curriculum
Course modules
- Digital marketing foundations
- Facebook & Instagram for business
- Content & creative that performs
- Meta Ads Manager
- Audiences & targeting
- The Meta Pixel & conversions
- Reporting & optimisation
Toolkit
Tools & software
Meta Business SuiteMeta Ads ManagerMeta PixelCanva
Where it leads
Career paths
Social media marketerMeta ads specialistFreelance digital marketer